Technology

The truth behind staging: will it help you sell your house faster, at a better price?

For the first time in a long time, the housing market is healthy. Home sales are brisk. Sellers are competing for buyers. In some cases, it can be a bit of a jungle out there, so having an edge matters.

That’s where staging comes in. Staging is a strategic marketing tool designed to show a property in its best possible light. Professional stagers and many realtors believe in the power of this technique no matter the market — potential buyers can see all the possibilities and sellers can get top-dollar and a quicker sale.

According to the Real Estate Staging Association, professionally listed staged properties simply look better; spend 73 percent less time on the market; typically sell for more money; end up on buyers’ “must see” lists; are viewed as “well-maintained;” and have fewer concessions requested of the seller.

Individual stagers set their own fees, but a typical staging cost is about $2,500. It should be considered a cost of doing business or an investment that sellers might recoup when the house sells.

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